Chinese Streetwear Brands

Hype in China: Streetwear brands in the spotlight in a conservative country. As Edison Chen, cofounder of streetwear label, CLOT, and street culture retail institution, Juice, stated, “I think streetwear is the next big thing in China right now.” Due to relatively fewer gender-oriented “fashion codes” in the Chinese market, the silhouette shift towards streetwear brands has been faster.

Chinese streetwear brands. Wookong (悟空)Also founded in 2010, Wookong is a clothing brand by independent Chinese designer 吴经歆 (Wu JingXin). The brand is seen as one of the most original Chinese streetwear brands around, and it is highly regarded by trend-loving consumers. In addition to Chinese celebrities, brands are also tapping into the power of local digital streetwear platforms that have captured the attention of China’s Gen Z shoppers. During this time, successful streetwear designers and brands such as Shin Takazama from Neighborhood, Sk8thing, Hiroshi Fujiwara, and Tetsu Nishiyama from WTaps were part of the same circle. In fact, Nigo, the visionary behind the brand, used to work for Sk8thing before opening BAPE. Despite the success of Western streetwear brands in the Chinese market, recent years have ushered in a new trend dominating the streetwear scene. This trend sees consumers buying into locally-owned streetwear labels like our showcase brand, GAON Clothing . Established in 2015, this Shanghai-based label specializes in streetwear essentials with.

Streetwear for sale online at Yayukata.com. Login and shop from amazing street style. Buy Japanese Street Wear Jackets from Yayukata.com. Shopping from our exclusive store for Japanese fashion makes you stand out amongst your peers. We have the coolest urban fashion wear to do your look. Get some serious street cred in your outfit. These shows inspire Chinese consumers to talk about streetwear culture and fashion, making the market more and more attractive as it’s quite new. Let’s take a deeper look at how this market is now. Read also. Fashion guide to Market Brands in China (2018 update ) ECommerce guide for fashion Brands in China (New) In 2018, Nielsen reported a 62% increase in Chinese spending on streetwear over the previous year. An army of domestic brands have emerged that now compete with the likes of Supreme and Off-White for the yuan of young consumers. Here’s a look at the domestic streetwear brands influencing consumer trends in China. 01. Classic […] Chinese consumers have increased their spending and demand for premium products is thriving. According to a survey by McKinsey & Co., Chinese consumers are more inclined to spend more on the “best and most expensive offering”, especially when it comes to streetwear. However, Chinese consumers are becoming more inclined to buy niche products.

What does a non-Chinese streetwear brand need to consider when starting business in China? Authenticity will always remain key to the consumer. Non-Chinese brands really needed to find the right partners to work with to ensure product and marketing stories are applicable to the Chinese consumer–that’s what we are specializing in for Airwalk. Brands face a balancing act: They must look Western enough to attract customers, but not so Western that they are seen as copying other brands. “[Some Chinese consumers] can’t afford international brands, so they opt for a domestic brand that looks like the expensive one,” Chinese streetwear designer Yi Ran — real name Li Xiong. Regardless of the sport’s growing popularity there, brands, it seems, need to think beyond skating when analyzing the streetwear phenomenon. It was an explosive VICE documentary film from 2015 called “The Life and Sex Scandal of Chinese Star and Streetwear Icon Edison Chen” that first introduced the Palace brand to China’s consumers. BrandWatch is StreetwearTalk’s series showcasing some of the hottest styles from lesser-known brands. This issue shines the spotlight on GAON Clothing, a Shanghai-based label that offers a glimpse into the enigmatic world of Chinese streetwear. China is one of the world’s largest consumer markets.

Jacob J. Keller from has come a long way since starting AlwaysFreshApparel, his streetwear-focused YouTube channel, in 2012.Now 27 years old, he is no longer reviewing pickups from The Hundreds. Yoho!, the Chinese youth culture empire, has been a major force pushing streetwear (paywall) for some time. Its signature trade show, YO’HOOD, has quickly grown into a massive event since its. SANKUANZ Is the Emerging Chinese Streetwear Brand You Need to Know “I think this is a change of era, a beginning of a new one.” By Nicolaus Li 2020 popular chinese shirt t, chinese crop top, hoodi japanese, japanese sweatshirt trends in Men's Clothing, Women's Clothing, Novelty & Special Use, Mother & Kids with Chinese Streetwear and chinese shirt t, chinese crop top, hoodi japanese, japanese sweatshirt. Discover over 8119 of our best selection of chinese shirt t, chinese crop top, hoodi japanese, japanese sweatshirt on AliExpress.